What’s the best way to help our regular donors switch from Virgin Money Giving to JustGiving?

To help make the transition from Virgin Money Giving to JustGiving as easy as possible for your regular donors, we've created an email template that you can use with instructions on how your donors can easily move their donation onto JustGiving.

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Hi there,

We were sad to hear the news that Virgin Money Giving will be closing at the end of November. We know you currently have a recurring donation for <insert your charity name> on their website (thank you!). As their website is closing at the end of November, your last regular donation will stop being taken in November, so we wanted to let you know how you can move it over to a new platform after the final payment is taken.

We’ve selected JustGiving to be our preferred online fundraising partner and recommend you switch your regular donation to their platform moving forwards. Their platform is secure, trusted and makes donating easy for you (and us!).

Create a new regular gift by following this link: <add in your regular giving deeplink here*>

Thank you so much for your ongoing support. If you have any questions, the JustGiving team is on-hand seven days a week to help at help@justgiving.com.

Best wishes,

<charity name>

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* You can create your bespoke donation link by using our deeplink generator tool.

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