Do we have to use Enthuse for all events run by London Marathon Events?

No, your supporters can choose to fundraise with alternative fundraising platforms, like JustGiving. And it’s not mandatory for charities to promote the official online fundraising partner for events run by London Marathon Events, including:

  • Brighton Marathon
  • TCS London Marathon
  • The Big Half
  • Ford RideLondon
  • Vitality London 10,000
  • Vitality Westminster Mile
  • Swim Serpentine
  • Standard Chartered Great City Race

So far, over 12,500 people have already chosen JustGiving for their 2023 London Marathon fundraising, supporting almost 1,000 charities.

When your supporters choose JustGiving for their fundraising, they’ll get:

  • Personalised fundraising pages
  • Bespoke emails, helping them raise up to 20%more*
  • Loads of fundraising tips, inspiration and ideas
  • Best-in-class customer support (live chat and email)
  • Training plans and advice from our official training partner, Runna
  • Community support from over 2.8k fellow runners in our RunningForGood Facebook group
  • Multiple payment methods accepted (inc all major credit and debit cards, Apple Pay, PayPal, Google Pay and Pay with Bank transfer)

When you choose JustGiving as your preferred fundraising platform, here’s how we’ll make your life easier:

  • Campaign pages your own charity branded landing page that captures your event fundraising in one place
  • Reporting – track your fundraisers progress with our simple reporting templates (available with our Grown plan)
  • Regular competitions and donation giveaways to help incentivise your fundraisers
  • Best-in-class charity support (live chat and email)
  • Tonnes of helpful resources, live webinars, and blogs with tips and tricks to help your fundraisers raise more
  • Charity Places - We help charities like yours find dedicated London Marathon runners that commit to supporting your cause

Useful Links

How to create a campaign.

Charity webinars.

A guide to reporting.

Book a call with our Customer Success Team


*based on 2022 data which also revealed that 2.5% more pages were activated (this means that at least one donation was received).



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